How Many Cold Emails per Day per Domain?

Acquiring new customers and driving sales is necessary for organizations to grow in a competitive business landscape. Cold emailing lets you reach out and connect with new prospects you have not previously interacted with.

When conducted properly, cold email can lead to brand awareness, valuable partnerships, and increased sales, eventually boosting revenue. It is necessary to find out the email volume you can deliver daily without setting off the spam trap. Luckily, cold email tools simplify emailing, promoting deliverability and your outreach’s success

Determining Daily Cold Email Volume from One Domain

Your company’s domain is suitable for cold emailing, improving its brand image, and acting as its digital identity. Linking it to multiple email addresses can help establish brand recognition and credibility in email campaigns. The daily message volume depends on the following factors:

Email Service Provider (ESP) Sending Limit

Business accounts are ideal for sending emails to prospects. Adhering to ESP’s imposed sending limit prevents spam.

• Outlook allows about 1000 emails from paid accounts and 300 for personal accounts.
• Gmail permits about 2000 messages from Google Workspace email accounts and about 500 for personal ones.
• Dedicated cold emailing solutions like Woodpecker permit higher limits, which may be over 1000 emails daily, depending on your chosen plan.

Email providers will likely direct messages sent beyond the specified limit to spam folders. However, it would help if you did not deliver the email volume stipulated by an ESP from one email account. Though experts suggest 150 emails daily, sending messages from multiple accounts linked to the same domain is the best option. With three email accounts, sending about 50 messages from each daily is a good strategy.

Domain History and Reputation

Email providers view messages from a domain with poor engagement ratings, such as significant bounce rates, as suspicious. Fresh account warm-up enhances your domain legitimacy, helping email providers assess the credibility of your messages. Then, raise the count after experiencing high engagement and minimal bounce rates.

Implement Best Practices

Adhering to certain best practices improves cold emailing’s effectiveness. Craft messages that address each recipient’s preferences and challenges to achieve higher response rates. Besides, email list segmentation ensures better targeting, helping craft relevant emails for prospects. Emails with enticing offers receive greater engagement than those that do not provide value to recipients.

A/B testing assists in improving your content, format, and subject lines enhancing your deliverability. Tracking email engagement ratings, like response rates, will also help you modify your cold emailing approach.

Compliance with Anti-spam Regulations

Some countries, like the United States, have strict email marketing laws. These regulations require you to include a physical address and an opt-out option in your messages. Also, the rules prohibit the use of misleading subject lines. The rules also prohibit the use of misleading subject lines. Complying with these laws enhances your credibility and promotes successful outcomes.

Successful Email Campaigns Promote Business Growth

Email counts below a specified sending limit helps prevent unwanted email blasts and expand your reach. A send volume of about 50 to 100 personalized messages daily per domain is ideal. Start with a minimal send volume daily and progressively increase the count over the weeks. Then, craft compelling content that will receive responses.