6 Ideas to Drive More Patients for Bariatric Surgeons
Bariatric surgeons are in high demand, but the low supply of qualified providers has created a serious problem. What can be done to increase patient interest and ultimately drive more patients to bariatric surgeons? Here are 6 ideas that could help:
1. Create Quality Content
Content marketing works best when you are speaking to your potential patient audience in the way they want, need, and prefer. Content changes constantly depending on what is popular or relevant at any given time. Oftentimes it is hard to produce content compelling enough for your online audience. One of the most popular social media types these days is infographics, but there are a few other interesting ideas you may not have thought of. The best way to get going with an idea is to brainstorm a big list.
2. Offer a Unique Service
What could you do to provide a unique service to your potential patients online? Maybe it is hosting webinars, providing downloadable PDFs related to bariatric surgery, or making available free whitepapers. Try getting creative with what you offer and then come up with an idea of how best to present that information.
3. Build Relationships Online
How do you plan on building relationships with your potential patients online? It is more of a challenge than ever to get in front of people online due to the sheer volume of information available at any given time. One of the best ways you can get in front of your target audience is to use social media. However, you can’t just cut and paste posts about your practice into Facebook or Twitter. You need to spend the time getting to know what types of content people are looking for online in your demographic. Listen first before speaking.
4. Make Content Shareable
People need an incentive to share content with their online audience. The best way to make content shareable is by providing a compelling call-to-action that encourages viewers down your sales funnel—embrace Visual Media.
5. Online Advertising
You are probably aware that online advertising is one of the most effective ways to increase your organic search rankings and create weight loss lead generation. It allows you to get in front of your target audience without relying on them finding you organically. If they are looking for what you have to offer, it is up to you to make sure they find their way to your website. One of the best ways to get started with advertising is by creating a campaign that aligns with your business goals, then learning more about how it works and experimenting until you see results.
6. Incorporate Keywords
Search is a big deal when it comes to online marketing. If your potential patients are looking for information, they want it in a way that best fits their needs. One of the easiest ways to accomplish this is by using keywords. Don’t make the mistake of thinking you know what terms people will be searching for related to your services. Take the time to research the most popular keywords related to bariatric surgery, then use those terms in blog posts, content marketing, and online advertising campaigns.
Bariatric Surgery Marketers offers online marketing services for bariatric surgery practices, including SEO, PPC management, web design/development, and custom monthly marketing strategies. Get hold of a Bariatric Surgery Marketer today to learn how they are Driving Bariatric Revenue in 2021 and how they can help you grow your practice.