How to find broken links for link building?

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Link building is a process of acquiring links from other websites to your own. The purpose of link building is to improve the search engine ranking of your website and to increase the visibility of your website on the internet. Many techniques can be used for link building. One of the most effective techniques is to find and fix broken links on other websites.

Broken links are links that lead to a page that is not found or does not exist. When a user clicks on a broken link, they will get an error message. Broken links can be caused by many things. The most common cause is that the page that the link is pointing to has been deleted or moved.

The most important reason is that broken links can hurt your website’s search engine ranking. Search engines like Google use the number of links pointing to a website as a factor in their ranking algorithm. If your website has a lot of broken links, it will tell search engines that your website is not well maintained and that you do not care about your users. This will result in a lower search engine ranking for your website.

How to find broken links for link building? The most popular tool is Google Search Console. Google Search Console is a free tool that allows you to see the number of broken links pointing to your website.

To use Google Search Console, you need to add your website to your Google account. Once you have added your website, you will be able to see the number of broken links under the “Crawl” section.

Another popular tool is Screaming Frog. Screaming Frog is a paid tool that allows you to crawl websites and find broken links. The free version of Screaming Frog is limited to 500 URLs. If you want to crawl more than 500 URLs, you will need to upgrade to the paid version.

 Fix broken links:

Once you have found the broken links on your website, you need to fix them. The best way to fix broken links is to redirect the broken links to a working page on your website. This can be done using a 301 redirect.

A 301 redirect is a permanent redirect that tells search engines that the page has been moved to a new location. To set up a 301 redirect, you need to edit the .htaccess file on your server.

If you are not familiar with editing .htaccess files, you should contact your web hosting provider and ask them to help you set up the redirect. Once you have set up the 301 redirects, the broken links will be redirected to the new page on your website and the search engines will update their records.