How Social Media Can Impact Your SEO


Social media are everywhere in our modern world. They are the cause of many incredible success tales and downfalls. With great power comes great responsibility to utilise social media in the most profitable way possible for your company. Using such great tools to your advantage becomes a valuable asset to your company’s online strategy. With millions of people online waiting to see quality content, the opportunity for success is everywhere. With a few tips&tricks at your disposal, you can start capitalising on this untapped resource in no time. Let’s dive right in!

1. Drive traffic

The more people get to see your content or company, the better. Content needs exposure to be successful, so going out there and making noise will generate more clicks for your company. Twitter, Instagram, Facebook marketing and others are there to help you out with countless others waiting in line. Here we would only advise modest caution. Trying to cater to every platform there may sound great in theory, but in practice, it can be disastrous.

The resource and time needed to devote to all existing social media platforms are staggering, and the diminishing returns kick in immediately. Try to focus on several and master each platform, so you can reap the rewards of your hard work. Treat every social media with a unique approach, as they all are specific and attract certain demographics. That way, you will be able to resonate with the core audience and make the best first impression.

2. Social media helps build your brand

If you scroll thru your media feed right now, you will be able to name three brands of the bat. That’s power and recognition money can’t buy, but comes with time, dedication and quality content. Consistency will always trump chance, and putting in the effort to make your presence known will lead to greater lead generation. Building a noticeable online presence with a solid digital marketing strategy brings bountiful benefits to your company.

One of them is a strong brand presence and image. Your online reputation ties to your profit expectations. Companies with a consistent online presence, recognisable brand and quality content have loads of followers and active users, that also help spread the news about your endeavour. Treat social media presence as your form of presentation. If you do a good job and make some noise you will get attention. People love quality content and flock to it like moths to a flame.

3. Social media are SEO engines

Everyone relies on Google as the de facto search engine. Many people think it’s the only one, but the reality is completely different. Each social media platform has its database and content available to all its users. Your content needs to be on those social media, front and centre. When you dominate one of them, Google notices such achievements and gets your company to rank higher than others. Making noise and generating interest, attracts traffic, clicks and interaction, all of which are worth their weight in gold. But how do you start and get to that point?

Reaching out to an experienced and successful SEO agency is a good first step on the road to success. You will need all the help you can get in covering as much ground as possible. Speaking of ground, you don’t need to break new ones as the knowledge about social media and their interactions and functions as SEO engines exist, all you have to do is utilise it. Or get someone else to do it and kick-start your carrier. The race is where everything goes!

4. Content ideas

We’ve spoken a lot about content and the importance of having regular, quality, and engaging content. But sometimes the idea well dries up, and you can’t re-invent the wheel every time you make a post. With social media, you have fertile ground from which to drive inspiration. You can check what’s popular, hot and trending any time you wish. Then you can use the knowledge to make your unique twist on a popular topic.

Going with the flow is advisable when you have nothing else to do. Making consistent content is better than none, and social media are there to keep your mill turning. Scouring posts and exposing yourself to as much content as possible can jump-start your idea-making machine and get your inspiration bubbling. From that point onwards you only need to ride the wave and keep writing.

5. Keyword research

Similar to previously mentioned topics, social media is a bountiful resource to gain information. With thousands of companies posting daily and countless people interacting with said content, you can get a pretty good idea of how each social media functions, what makes it “tick” and gain valuable information. Ask any SEO expert and they will explain in great detail how keywords are crucial to your success. But finding out which keywords are the best is an entirely different subject.

Obtaining that info can be costly if you wish to buy it or dedicate a lot of time to keyword research. Or, you can turn to your favourite social media, where the job has already been done for you, and get ahead of the problem. Utilising information readily available online will feel like you are cheating, but in reality, you are capitalising on all the information you have and using it to your advantage. Never pay for something that you can get for free.

Social media has become the cornerstone of our modern, digital society. Everyone is using one, which means that companies have an incredible vast ground, full of potential customers. Such incredible opportunities present themselves with different kinds of problems to overcome. Finding the best ways to exploit such fertile digital grounds will make your company blossom while others struggle to adapt.

Making any changes to your online digital marketing strategy is better than staying silent, so treat each working day as a chance to grow and make a noticeable digital footprint. As your user base grows, it’s only a matter of time before you get noticed and dominant on your preferred social media platform. We wish you all the best!

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