5 Ways to Boost Your Personal Brand with the help of Social Media

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There was once a time when anyone wanted publicity and attention they used to spread the word using a couple of tools like newspapers, brochures, by mouth, or simply with the help of an agent. This was a long time ago when the internet and social media did not exist.

Today, spreading awareness about a thing, rising to fame, or getting publicity is not a big deal. With the ability to gain attention and growing influence through social media, almost anyone can get the desired attention using the right methods. As these options are open to everyone, there is a horde of people trying to get attention and publicize themselves as much as they can result in heavy competition. So, here are 5 ways to boost your personal brand with the help of social media.

The Social Media Platform Matters:

If your spending time and efforts on a platform where your target audience doe not spend time, it is all a waste. You can select the social media platforms based on your niche and the work you do. For example, if you are an IT Consultant and wish on promoting yourself on social media, then Pinterest might not be the right platform for you. There are a majority of businesses that can be promoted on social media platforms but you should select platforms wisely and make sure that you are putting in efforts in the right place. Platforms like Facebook, LinkedIn, Instagram, and Twitter are the most common and effective platforms to use. Other social platforms like ConnectPal help business owners to charge for what they show once they have created an audience. Platforms like ConnectPal help you monetize your content and your loyal audience will pay for your content.

Bryan Kramer, a Social Business Strategist and CEO of PureMatter says, “Your social media platforms play an essential part in personal brand building. Creating content is also an important element, but your social media profiles will help push and pull content towards your audience”

Know What You’re Good At:

Everyone ends up being an expert in one thing or the other. While some people do pretty well being a jack of many trades but nothing beats a master of even a single topic. Know what you are good at and what content have you posted that your audience responds to and likes the most. What is the best of letting your audience know that you indeed are an expert in what you do? Keep putting up unique and engaging content in your niche. Once you recognize and identify your virtues, it will be easier for you to provide exceptional content. Eventually resulting in a surge in your followers and audience that appreciate you and wait for more from you.

Be a Frequent Engager:

Establishing a brand is an easy job, but when it comes to building a brand, a lot of work has to be put in. The audience on social media platforms does not just hang around waiting for influencers and brands to engage. Instead, they forget and get engaged elsewhere. Unless you want to be forgotten even before you got recognition, the best thing you ought to do is to share and create content every single day. Identify your audience’s presence and post content accordingly Adjust the frequency and types of content based on the audience’s presence. If you think you are doing good by dropping a few tweets and posts, once or twice every month, then you better think again and speed up because there is too much competition.

Brand Consistency is Important:

As a brand, you have to stick to your brand image, tone, and what your brand indicates if you are looking to establish your brand and want your audience to perceive you as trustworthy. Figuring out the best tone and image for your brand might take a couple of tries but once you are there and you stick to it, it will do wonders for your brand. The best way to do is to put down guidelines for your brand and strictly follow them. By abiding by the guidelines of your brand you can control your audience’s perception. All your presence whether online or offline should be in sync to ensure a flawless brand reputation.

Influencers are the Best Teachers:

In the social media business, influencers are the king of the ring and the audience follow and respect them greatly. How is it so? It is because they all well aware of the things that the audience wants, how the platforms work, and what has to be done to keep them engaged. Of course, you can collaborate with them as a brand and that can hugely benefit you in terms of brand recognition but why will an influencer work with you? For influencers to work with you, you will have to build a relationship with them. Look for the top influencers in your niche and once you have found them scrutinize their networks. Study how they post on their platforms and their strategies and work on your own following by learning from them.

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