Steps Involved In The Process Of Feature Adoption
The entire process of feature adoption includes four steps. Based on these steps, you can understand the basic usage parameters of your newly launched feature in the app. Here are the four steps involved:
- Exposure: In this step, you expose your new feature to your app users. You can measure this parameter based on the percentage of app users who viewed the page containing the new feature. The exposure rate is calculated based on the percentage of users who landed on your feature’s page and started using it.
- Activation: In this step, you get to know what percentage of your existing app users activated the feature you launched recently. Remember that some features do not need activation or any kind of special action from the users. If your feature is one of such ones, then you may skip this activation step. To measure your feature’s activation rate, you can simply look into your database and see how many users have activated it in their app.
- Usage: In this step, you find out the percentage of app users who have actually used the new feature at least once. Users will be able to use the feature only if they were exposed to the feature, and they activated it, as mentioned in the above steps. Most of the users use the feature if they activate it, however, even if the user activated the feature, he or she might never have used it. Many features get used simply after activation, while others need some special action to be taken
- Repeated usage: Even if a user used the feature once, he or she may not like it and decide to never use it again. This will help in measuring whether the feature is accepted by your users or not, and is it helpful for them or not. A feature with repeated usage is a success, while a feature that is used only once and then discarded is a failure.
These steps are crucial in analyzing the acceptance and performance of your newly launched feature. With the help of Apxor feature adoption software, you can analyze these steps from the beginning to the end, moving from one step to the next.