How the best web design helps ecommerce bank big profits!
If there is anything these recent years have offered us, then it is the boom of ecommerce. We can now sit on the couch and enjoy the best of everything we love – best shows; best pizza; the dress we love; a book on how to cajole hubby into doing the chores, etc. It has helped us have the pleasures of the poles without the need to travel there. But where some ecommerce booms, others fall with empty pockets. The one big reason that stays behind it is the quality of web design – https://digitalwhitelabels.com/services/web-design/. Where some ecommerce businesses understand the need to have the best web design service possible, others overlook it.
A quick poor pun – Mr. Doe is still asking Peter Parker about how he excels at strong web design!
The importance of a great web design for ecommerce!
Well, ecommerce is not just about having a website. ecommerce in itself means that a website is a prerequisite. But the thing that puts one ecommerce thousand peaks over the others is the quality of a web design. But why does web design matter for an ecommerce’s growth? To understand this, let us go back a thousand years.
These were the times when there were no phones – not even an idea of phones. These were the times when Murasaki was creating the world’s first novel, when the Tower of Pisa was rising over the ground, and when Macbeth was planning the murder. In these times there was no term like web design, let alone the best web design service.
At that time, the success of a shop depended on a few factors –
- The quality of products and services offered. For example, if the cheesecake is toothsome or tooth-tiring!
- The quality of the shop. How aesthetically and functionally is it?
- And the networking and politics at that time.
You excel at these few things and you are bound to be in bliss. Although a thousand years have passed since, the fundamentals on which businesses work are still the same. And why you need to hire the best web design service is a part of it. Where there were exceptional architects back then to shape a shop; we have exceptional web architects today – https://digitalwhitelabels.com/services/web-design/ . And it is not just about looking beautiful, it is about being functional too.
Here is how ecommerce is benefitting from the quality web design services around.
1 – A better web design helps hook the visitors!
The first task of any shop is to keep people inside as long as possible (just ask them to leave at night when you close it off). You may call visitors on your website through strategies like influencer marketing, digital marketing, local sharing, etc. But when you call people over your website, you stay at as much risk as you stay at possible-benefit.
Google evaluates a website based on certain factors. After the assessment, it ranks the websites accordingly. The top websites reap the maximum benefits. One of these factors is how long are people staying on your website after visiting. If the visitors are exiting as soon after they are entering, it will pass a negative hint to Google. This leads to a higher bounce rate, lower time-spent-on-page-rate, and a much lower user retention rate.
One way to ward these demons off is to have a good web design service. A good web design is like that beautiful maiden or handsome lad that calls all the eyes around and hooks them for a long time. This does not mean that having a good web design will help you reap immense profits. What we mean is that it will help you hook the customers, the rest remains on the quality of your products and services.
2 – It helps you rank higher on SERP!
Google ranks websites on the search page (SERP) based on several ranking factors. Some of these ranking factors hold less impact on the rankings, but some of these are very vital to the rankings. To date there are over a hundred ranking factors. Most of them are not known to the general public. This is because people start exploiting these to rank higher. This pushes the quality to compromise.
When we talk about the major ranking factors, Core Web Vitals come up as one.
Back in the year 2021 Google understood the importance of web design. People were providing quality content indeed, but the platform they were providing on was poor. It was reaching the famous croissant shop through a muddy road, jammed doors, broken elevators, and whatnot. This led to Google value web design.
Core Web Vitals is a set of few web vitals that together decide the quality of the Page Experience. In simple terms these web vitals are –
- How faster does the page load? – LCP
- How quickly do the web elements adjust on the page? – CLS
- The response time of action buttons. – FID
- Website’s security level
- No intrusive interstitials
And know that these areas come under the expertise of a web developer. Thus, it is another reason why one needs to look for the best web design service around.
3 – A better web design leads to more sales!
Studies have shown that one second of delay leads to a fall of 7% in conversions. When we look at this from a business perspective, this is a huge number. It means that if your website is loading one second slower, around 7% of all the visitors decide to change their buying decision. And this has an evolutionary reason behind it.
We want things that we love to come at a pace. When these very things show a delay, they create anxiety within us. And we hate things that cause anxiety. Thus the mind exits to avoid the unpleasant feeling.
Having a good web design is the key to retain more and more customers. It is about the flow in the sales funnel. When you spend thousands on digital marketing, influencer approach, landing pages, and whatnot, you’d not want to ruin it all with a few seconds of delay. The advice is always to go look for the best web design service.
One thing that you’d want to avoid is the use of website builders. These builders might seem very handy, but know that they brutally slow down the website. One research found out that the website loads 4 times slower. It is because website builders are not smart and they heap up one script over another.
The success of business in the present date depends on how much comfort you provide to your customers. If you value them, they value you back. There are some phenomenal web design companies like https://digitalwhitelabels.com/services/web-design/ in the market that are helping ecommerce and customers have a greater experience.