4 Types of Content Found on a Content Creation Platform

When people say we live in the internet age, many younger people might not realise how profound the changes to our lives have been because of it. The world we live in is reliant on digital technology to get by. People use the internet for mundane everyday tasks, such as looking up information or fulfilling shopping errands. The internet has many abilities past generations have not had a chance to experience. For example, we can use the internet to pay for transactions online, navigate unfamiliar places, search for information, post photos of ourselves, and see news about what is happening worldwide.

Finally, we use the internet for business and exposure. Social commerce platforms and other sites are the online headquarters of companies. Businesses lose much of their visibility without an online presence. And not just businesses; individual content creators use these hubs to access their audiences and reach out to them.

How aware are you of the penetration of the internet worldwide? It is estimated that more than half of all people on Earth have access to the internet and use them for their purposes. They may own a digital device such as a laptop, phone, or tablet. When you break down the numbers, at least 5 billion people on Earth know how to navigate the internet. The numbers are overwhelming.

Think of how big the numbers would be in five years. It might not sound like much, but when you consider how fast the tech world is, we might reach breakthrough levels by 2025. Developed countries like Singapore have even more staggering numbers. More than 90% of all Singaporean citizens have access to the internet. You can even find free wifi spots in specific areas.

People can attract viewers when they use a content marketing platform and other websites wisely. Digital marketing tools are prevalent in modern times, where people in their old age to youth use the internet in their ways. You can create content on your website, but it is on shared platforms where you will get most of your audience. Are you doing your best to maximise your chances for people to see your content?

What is Content Creation?

Content may go by many names and forms. Video, news articles on the web, and blog posts all count as content. Anything your audience can consume is content. Something as simple as tags or descriptions for products and services may also count as content. Pictures and graphics created for viewing by your audience are content. Therefore, content is anything online that you put up for your target audience to view and consume.

Content creation is the process of generating topics and media that appeal to buyers or viewers, creating media in the form of visual and written content such as blogs, videos, and infographics, and putting them online for people to watch and consume.

As stated above, current generations thrive on digital platforms and technology. A chunk of what they consume can be considered content. When you generate content, you provide free information for your target audience. You can inform, persuade, entertain, and do much more with your content.

Many digital marketers say that content creation gives the biggest return on investment and grants you the furthest reach out of all types of digital marketing. Therefore, you should take a content creator platform seriously if you want to know how to take your marketing game to the next level.

4 Types of Content You Can Create

We’ve already touched upon some types of content creation, but there is a diverse variety of content you can produce aside from the usual blog article and video. While these are still important for exposure, exploring other types may guarantee a more engaged audience. Here are some types of content that you should consider in your arsenal.

1) Infographics

An infographic is a type of informative graphic that functions almost like a mini article of sorts. They provide the necessary information in bite-sized, easy-to-digest pieces. These visuals make the viewer more engaged with the content you are presenting. If you have relatively dry news that you want people to look at more, then an infographic might help in capturing a viewer’s attention. You might want to consider using these graphics on social commerce platforms.

2) Podcasts

A podcast is a collection of audio files made available for downloading over the internet. Akin to the radio broadcasts we still see today, podcasts last much longer. Many people can still watch or enjoy them years after they were made. For any company or content creator, making engaging podcasts often relies on delivery, speech, script, and more. These can be incredibly useful if you want something different for your audiences to consume rather than the usual videos.

3) E-books

Yes, you can find many e-books still on the internet today, put up for free by many companies or content creators. They are often entertaining or informative for the readers and can be whatever the individual or company wants them to be. Sometimes they are self-help books, others are how-to guides, while others may have more creative ways to present their e-books. The e-book format is increasingly popular in a world where written content is easily downloadable.

4) Live streaming

Live streaming is the act of streaming audio and visual content in real-time. Many people use this medium nowadays, as people enjoy watching novel content created for the first time. It also allows some interaction between the viewers and the content creator. With live streaming, content creators can get close to audiences in ways traditional edited videos on a content creation platform cannot.

Look for a content marketing platform in Singapore that allows creators and companies to work together to create a sustainable community around their audience. Check out various websites to know more about their stance on content creation and marketing.